A family-owned real estate company with local roots and a strong personal commitment to its projects. They are a small, flexible player who believes in sustainable property development. They maintain their property portfolio but develop it when they see it is beneficial. They have space to fill and preserve.
The concept alludes to flexibility and preservation. The space created by the underline is filled with B_VAR's own properties, projects, and other content representing B_VAR in the logo. The underline serves as a placeholder for the content and acts as a link between B and VAR. It also forms the stem of the "e," which remains preserved.
