Forsvarshistorisk museum consists of eight previously independent museums. The collection spans widely — from the soldier's everyday life to technological and tactical innovations, and provides a comprehensive and honest insight into the development of the Norwegian Armed Forces throughout history. When the museums were brought together in 2025 as a separate agency under the name Forsvarshistorisk museum, the task was to unite them under a new parent brand with a clearer, more audience-oriented focus.
This included a new visual identity based on the concept "Forstå mer, se nye sammenhenger," as well as branding materials and printed matter for the launch. The new identity draws on the history and gravitas of the former Armed Forces Museums including the formal expression of coats of arms, and translates this into a modern, accessible and more audience-friendly visual language.
A central part of communicating the new identity was the website. The eight museums are now more closely connected both thematically and physically, so that they are experienced more as one museum with different areas of focus. To showcase the breadth and strengthen the storytelling, eight films were also produced in which curators present their respective museums, in collaboration with Oioioi.
Jeanette led the entire digital process from UX to content production and was involved in developing the identity during the implementation phase, where templates (uniforms, signage, posters, PPT, SoMe, brochures, etc.) for the various museums were a key part of the work.
